Ross Dahlke is a data scientist at Ovative/group, a burgeoning advertising measurement and activation firm in Minneapolis, MN. At O/g, Ross programs in R to try to understand the influence of digital advertising on consumer behavior by using a variety of predictive modeling, forecasting, and causal inference testing techniques from both frequentist and Bayesian approaches.
Ross graduated from the University of Wisconsin where he majored in journalism and political science. As an undergraduate, he was awarded the Theodore Herfurth Award, the University of Wisconsin-Madison’s most prestigious honorarium for the top graduating male senior and was one of three winners of the College of Letters and Sciences Dean’s Award. He also was a finalist for the Rhodes and Marshall Scholarships.
Outside of the classroom, Ross has worked in analytic targeting, digital and fundraising for successful statewide, federal, non-partisan and local political campaigns. Recently, he was at Lindsay Stone & Briggs, one of the Midwest’s premier advertising agencies. Here, he independently developed social media listening tools to find out what people are saying on social media about categories and brands.
Ross also founded a cheese company where he has sold over $1M in cheese.
He has been the keynote speaker at UW-Madison’s undergraduate scholarship dinner, featured as one of 72 of the university’s top alumni and students in the UW Alumni Association’s state-wide marketing campaign, Project 72, and was the keynote speaker at the chancellor’s reception, the university’s marquee event for recruiting the top prospective undergraduate students.
In high school, Ross was chosen as one of two students from Wisconsin, one-hundred and four in the nation for the United States Senate Youth Program.