Entrepreneurship

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Self-Employed Cheese Entrepreneur | Stratford, WI | October 2011-Current

  • Started cheese distribution business, increasing sales from $3,000 in the first year to over $1M in total, employing 8 sales persons, staffing 16 farmer’s markets weekly
  • Identified unconventional market gaps like underserved farmer’s markets, high-end art shows, and high school craft fairs to bring products directly to consumers, creating a consumer-centric experience to grow sales
  • Managed day-to-day business operations including inventory management, accounts payable, accounts receivable
  • Developed long-term branding strategy in addition to setting and meeting short-term performance goals