Analytics Experience

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Melissa Mulliken Consulting | Madison, WI

  • Managed political clients’ data and technology needs by administering Voter Activation Network (VAN), NGP fundraising customer relationship manager (CRM), WordPress websites, and Drupal integrated virtual phone bank
  • Targeted voters using VAN’s analytic tools to create target universes and effectively reached them through direct voter-contact, onboarded digital audiences, blast emails and direct mailings
  • Coded programs in Python and R to optimize functionality of data collection and gain strategic audience insights

Profile PicCampaigns include: Jill Karofsky for Dane County Judge, Darcy Rood for Vernon County JudgeJoAnne Kloppenburg for Wisconsin Supreme Court, and Paul Soglin for Madison Mayor

 

 

 

 

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Digital Intern, Lindsay Stone & Briggs | Madison, WI | May 2017-March 2018

  • Developed social media listening tools in R using text mining techniques (neural networks for sentiment classification, LDA topic modeling, influencer retweet networks) to inform how people are talking about categories and brands

Digital Advertising Consultant, George Ferriter for Assembly | Rio, WI | August 2016-November 2016

  • Planned and executed digital advertising through Facebook Power Editor and pre-roll internet videos, sending 500,000 custom impressions to 13,000 micro-targeted individuals

Finance Director, Sarah Lloyd for U.S. Congress | Portage, WI | May 2016-August 2016

  • Managed fundraising program for first-time candidate which outpaced the 2014 Democratic nominee (the county executive of the district’s largest county and rumored state-wide candidate)
  • Planned and executed non-traditional digital fundraising campaign by creating web-scraping program to mine political donor information, analyze donor history to identify best potential leads, and digitally target these
    audiences with unique contribution pitches based on their previous donations

Algorithmic Trading Club | University of Wisconsin 

  • Specialized in developing algorithms to monitor social media conversations around stocks to programmatically uncover trading opportunities

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Other internships:

  • Fundraising Intern, G Strategies LLC | Milwaukee, WI | May 2015-August 2015 
  • Legislative Intern, Office of Senator Jon Erpenbach, Wisconsin State Capitol | Madison, WI | December 2014-May 2015
  • Data and Analytics Intern, Democratic Party of Wisconsin | Madison, WI | September 2014-December 2014
  • Research Intern, Wisconsin State AFL-CIO | Milwaukee, WI | May 2014-July 2014